Updated: Nov 27, 2019
The results are in. Consumers love video and so should you. So often we forget that our business isn’t about what we like. Granted, when we conceptualise a business it is very often because we’ve realised we can fix a problem and we want to do it our way. We do it because we don’t just like our product or service. We love it. But here you are reading this blog and your business already exists. It’s awesome. And now it’s about continuing to put your customers first. At the end of the day, if you don’t have any customers you don’t have a business. So how do we keep our customers loyal and loving us? By giving them what they want. And we’re here to tell you – they want video.
The stats say it all
Look. It’s probably not something you want to hear. Creating video content can be HARD. So we’re going to throw some statistics at you to prove to you that even though it’s difficult, it’s worth the investment.
Video content increases consumer retention 100%
Not by 100%. Just like – 100% yes it absolutely does. No but really, the real statistics on this are pretty damn close. According to Impact, viewers retain 95% of a message when delivered via video compared to a mere 10% when reading it in text.
Video content will boost your engagement rates – that’s a promise
HubSpot came through and did the study for us but we’re here to share the results. A huge 87% of consumers would like to see more video from brands in 2019 and according to Vidyard they are 10 times more likely to engage, share or comment on video content compared to blogs and other post types.
Video is so popular because it demands less effort than reading and it is fast. In a society that has an ever reducing attention span and mentality for having what they want, when they want, (we’re going to have to place partial blame on Netflix’s bulk TV show uploads for that one) video does well to meet that desire. At the end of the day, consumers are looking for content which is easy and quick to digest and that either entertains, educates or inspires.
Video content and story telling
You’ve heard the saying ‘a picture is worth a thousand words.’ Well a video? A video is worth a thousand pictures. Video’s real power is in the fact that it stimulates not only visual but auditory senses too. Don’t underestimate the power audio can have on influencing how someone is feeling. That moment in The Breakfast Club when John Bender sticks his fist in the air you can feel his triumph. How do you want to make your audience feel?
Facebook algorithm + video = <3
The Facebook algorithm loves video. At the end of the day, Facebook wants to keep its users on the platform for as long as possible. Therefore, when you provide top quality video that generates audience interest Facebook is going to be increasing the reach on that post. Love that for you.
The three things the algorithm looks for is: 1. Originality – Those viral videos that you seem to see everywhere just under a different brand name… Yeah Facebook doesn’t love that. They have said “[we will] limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value”. Rule number one: Create your own original content. 2. Sought out and repeatedly viewed – If your customers love you stuff (and they will once you book in a consultation with us) and they repeatedly return to your page to watch your videos your posts are going to get those views you deserve. 3. Amount of time viewed – Do your viewers watch the whole video or do they keep on scrolling? Keep your videos under two minutes long and your message short and snappy. But remember, most users will have their volume initially switched off when viewing your video.
The key takeaway
Ok Kings and Queens the key things we want you to take away from this are:
Give the people what they want! Without customers, your business wouldn’t exist.
Video is the bomb.com and using it will see your engagement rates blow up (haha).
Original content is key.
Your videos don’t have to be long! Under 2 minutes is optimal!
Still feeling royally F’d about how you’re going to include video into your marketing strategy? Book in a consultation with us.
We’re here to make your wishes come true