August 2019

OCTOBER

International Coffee Day
International Coffee Day

Celebrate all that wonderful caffeine! everyone loves coffee you could engage with your audience today through: - Poll your audience on their fav coffees - Caffeine appreciation post Today is also International Music Day & World Vegetarian Day - If coffee doesn't work with your brand these two offer another avenue to engage with your audience.

World Smile Day
World Smile Day

What a great way to celebrate hump day than with World Smile Day :) Share with your followers what makes you smile and ask them to engage back. Today is also World Farm Animals Day & World Vodka Day! I mean who doesn't want a glass of vodka and the end of a hard Hump Day.

Thoughtful Thursday
Thoughtful Thursday

#thoughtfulthursday or #thursdaythoughts - Offer a unique opportunity for you to share a thought, why you started your business, your driving force where your passion comes from. You can also use this # to ask you followers questions.

Introduce one of your clients
Introduce one of your clients

What better way to build trust than to introduce your already, super trusting loyal clients/customers. This is more than user generated content but follows along the same line! If someone else can holla from the balcony - than they are more likely to trust what is being said! Make sure you get your customer/clients permission and tag them in all posts!

World Teacher's Day? Selfie Saturday
World Teacher's Day? Selfie Saturday

Today is world teachers day - this is a great holiday to celebrate if you are in education or children brand etc! We have in the past seen brands get really creative with dog brands - posting shout outs to their training teachers. Other brands. have also asked the question "Which teacher growing up had the most profound influence on you?" Today is also #selfiesaturday share a selfie of yourself - better yet turn the engagement level up get your followers to share their own selfies!

What does Sunday look like for you?
What does Sunday look like for you?

Building your business brand is great, have you thought about your personal brand? This is just as important, people connect to people. We want to know who is behind the brand, it's what emotes us to buy from small business over other big brands. Show your followers what a Sunday looks like to you? Picnic's, school prep, kids, prepping for a week ahead or shopping! Show your followers what you are up to!

Social Media Audit
Social Media Audit

Conduct a social media audit: Identify who you’re already connected to on social media, which networks your audience uses, and how your own social media presence compares to the competition.

Share the story of your brand
Share the story of your brand

Ok so this may give you business plan flash backs (hopefully they are good memories) in anywise this is KEY to building your brands recognition and customer loyalty. Share your brand story, who you are, what you do, what motivates you, where you are from, where the brand is located, how did you get into it and WHY you do it!

Behind the scenes office/desk shot
Behind the scenes office/desk shot

Ok so this might seem a little simple or completely irrelevant! BUT here is why it isn't - Showing you desk space strategically build brand trust, it can demonstrate some exciting things your working on, it can tell the audience everything about you they WANT to know! Next time you have a clean desk, snap a photo and share - its amazing how much personality sits on our desk!

World Mental Health Day
World Mental Health Day

Last month we had R U OK day! And whilst R U OK day is important the message behind it is even more important. World mental health day offers your brand the opportunity to connect and ask your followers how they are. Post topics: - What do you do for yourself. - How do you take time to look after your mental health.

International Day of the Girl
International Day of the Girl

Since 2012, 11 October has been marked as the International Day of the Girl. The day aims to highlight and address the needs and challenges girls face, while promoting girls' empowerment and the fulfillment of their human rights.

Share your fav spot in your city
Share your fav spot in your city

If you an online brand - this is still something you do - share your favourite city. Chose a city connected to your brand. For those of you offering a service show your followers a space close to your business or one that will speak to their interests.

Get Emotional
Get Emotional

Feelings are the driving force behind social media. People visit their favorite platforms and share stuff because it tugs on their heartstrings, surprises them, makes them laugh, makes them sad, or even makes them angry.

Share your inspiration/ quotes
Share your inspiration/ quotes

Quotes are emotive, they create an emotion connection between you and your audience. The key is to make sure they are relevant and relatable!

Stock images
Stock images

If you are working on a tight marketing budget, commissioning custom content for your brand each month might be out of reach. And while you might be sourcing user-generated content to help populate your feed, you can’t just rely on it for every, single post, especially if you want to add text or edit the photo to fit your feed. Instead, you can pepper your feed with stock photos used alongside your own branded and user-generated content! It’s a great recipe for a diverse and engaging feed!

World Food Day
World Food Day

Food glorious food! Ok so this really doesn't need much of an explanation, EVERYONE loves food! Share your favourite location/food or if your a food based business break down what your customers choose as their fav dishes! Remember to hash tag #foodporn #foodie #

#ChecklistDay
#ChecklistDay

#ChecklistDay Share what's on your check list day! This is a great option for those of us who are B2B Ensure you asks you followers to engage - #ChecklistDay working through some big things today here at YOUR BUSINESS. We love seeing our checklist getting small what's on your Thursday to do list?

About YOU!
About YOU!

This month we really want you to open up your brand to include YOU! - Create an “Ask me anything” post and answer peoples questions - Share what’s on your bucket list - Share your vision board - Talk about what you stand for, your morals

Series
Series

I love a good series; there’s nothing better than stumbling upon an awesome piece of content and realizing there’s more where it came from. With Instagram Stories, creating a series allows you to engage with your audience on a regular basis and keeps them coming back each week. And it doesn’t need to be complicated – you could share a #MondayMotivation mantra, a Wednesday wine recommendation, or even a weekly branding exercise for fellow bloggers. Everyone will come to wait for it!

Video Content
Video Content

I know we mentioned this last month, but video is KEY! Look we wrote a blog on this and we HIGHLY recommend you take a look. There are many apps out there to help you create engaging and exciting videos... Remember though, most of us watch video WITHOUT sound - so you want to be including text.

Mistake Monday
Mistake Monday

Look we hate to start on a negative... BUT... Mary Tyler Moore said it best “Take chances, make mistakes. That's how you grow.” This month we challenge you to run a #mistakemonday where you share common mistakes people make in your industry or mistakes you have made and how you have grown

Trust = Knowledge
Trust = Knowledge

Educational content could be anything that teaches your audience something (duh). This is the best way to get people to TRUST you, because the more you give away your “secrets” – the more people will perceive you as an authority in your field! You don’t have to an expert, in fact, many people relate better when they know someone has had similar problems

#Womancrushwednesday
#Womancrushwednesday

Get your brand out there, find and connect with other people and brands by sharing your Women Crush Wednesday! To do this, identify a women in your service area or just someone you look up to, post and tag them! Start the conversation with your followers about who their #womencrushes are!

Blog posts
Blog posts

We will say it again, blog posts work at driving that all elusive conversation rate to your website. So why aren't you blogging? We sympathise not everyone is a writer or has the time to sit down and write a blog that converts, this is where sharing other relevant blogs can come in handy! You can find a blog on almost any topic on google - BUT Make sure you credit and tag the original writer!

Create Instagram Story Highlights
Create Instagram Story Highlights

Incorporating your brand assets into your covers is an excellent way to make your Highlights feel more cohesive and professional. Consider how your brand colours, fonts, and design trademarks can be incorporated into your covers. For example, Glossier uses all plain white covers, which is a nod to the minimal white packaging of their products. Instagram stories highlights covers brand aesthetic -from playful patterns to bespoke lettering, there are endless opportunities!

Team snapshot – appreciation
Team snapshot – appreciation

Without your team you wouldn't be the brand you are! Share a team snapshot and send out an appreciation post, just as its important for you to have a personal brand this is true of your employees too. Your customers trust them to deliver just as much as you do!

Host an “Ask Me Anything” live video
Host an “Ask Me Anything” live video

This month make it about you, the founder of your business! Share your life tips: - Talk about your morning routine - Share your top 3 favorite personal development books - Talk about leaders you look up to - Share a quick time-saving tip - Explain how you prepare for the day or week - Share all the things you do daily - Share your top favorite apps that help you get organised

Once upon a time
Once upon a time

Instagram Stories are super popular, and getting more so every day. And also--they're fun! Your Instagram grid should be well planned out, with a nice aesthetic, and carefully chosen and edited photos. But Instagram Stories don't need to be like that. Your Instagram Stories can be: - unedited sneak peeks into your day - random monologues - screenshots of funny things from your phone - promos for your new product - announcements about a new blog post

International Internet Day
International Internet Day

A time with out the internet... wow as a millennial I can only imagine! Today is international's internet day start a convo but

Ted Talks
Ted Talks

Haven't heard of TED Talks? Where have you been? These are great to share with your audience - Gold Tip: Make sure they are relevant or highly targeted to suit your target audience.

Get Spooky - It's Halloween
Get Spooky - It's Halloween

Although it is an American tradition you can be sure we Aussie's celebrate! Below are some tips to make your posts connect: - Share a spooky story about your location - Wish everyone happy halloween but turn it interactive by asking where they are trick a treating - Discuss the holiday, this holiday is still widely debated in Australia discuss with your followers why your business does or does not participate.

tips and tricks

Brand Voice

We don’t mean to sound like a broken record - but we’re here to talk about creating and maintaining your brand voice. Yep, you’ve probably heard us marketers talk about it one hundred times already and we’re not going to lie, if you’re in business you’ll probably hear us mention it a hundred times more. But that’s only because it is so important (emphasis on so).

 

A clear concise brand voice will not only make it easier for your followers and customers to engage with your brand, it will also allow them to recognise it at a glance. Your brand voice should embody all that is your brand is. From feelings your brand evokes to the solution and product you sell. Your brand voice should allow those who follow your brand to know it’s you, even if your logo didn’t appear with your content. Ask yourself, would someone viewing your content on different channels know it all came from the same brand? Frank Body is a great example of a brand with a strong brand voice. Go on, go check them out on Instagram, Facebook and their blog we won’t be mad.

 

Have we convinced you of the importance that is a brand voice? Yes? Keep on reading.

 

When you started your brand did you have a meeting with a graphic designer to design your logo? Do you remember what feelings, colours and thoughts you wanted your logo to convey? How did you want these to get across? This is the essence of your brand voice. You already know what you want to sound like but unless you write it down, really pull it apart and ask yourself questions like ‘what would my brand say in this scenario?’ your voice is going to be weak and wavering and nuh uh hunni that isn’t what we’re about. You want your brand to be the Beyonce’ of voices (in it’s own way). Strong. Iconic. Identifiable.

 

One of our clients offers work out gear. Their brand is identified as being beachy, soft and casual. If it had a smell it would be salty and if it had a look it was would be sun kissed. These are all elements you would roll into your brand voice! You would use casual, informal language when chatting to your followers (hot tip – use emojis), your images would have a vibrant, bright filter and (obviously) a lot of the content would be taken at the beach.

 

I want a brand voice! But I don’t know how *insert sad face*.

 

Turn that frown upside down! Do you really think we’d be giving you all this great advice if we didn’t teach you how to actually use it?! Here’s what you’ve got to do.

 

Gather a representative sample of your content (review your content you have already posted, it’s likely you will find connecting elements to help you identify your voice).

Describe your brand voice in three words (any three words, try a feeling, a look and a smell).

Create a brand voice chart (including all the do’s and don’ts when it comes to your brand communications).

Ensure your writers understand how to put your brand voice into action (this is super important, different employees write in different ways. Totally ok - but they all need to be on the same page, using the same brand voice).

 

Ok. So, you’ve figured out your brand voice. Write it down. Engrain it into the soul of your being. Every. Platform. You. Are. On. Speak. In. Your. Brand. Voice. Emails, Facebook, Instagram, Twitter, REPLYING TO REVIEWS. It takes practice. You’ll probably end up dreaming in your brand voice. This is your brand's identity. This is what makes your brand, your brand.

 

 

2019 – The year of authenticity

 

Authentic. Genuine. Ugh. Stop it. No ok, don’t stop it. There is a reason authenticity is the buzz word of 2019. And yes, your brand does need to be authentic. It is important. But seriously, overused much? At the end of the day, consumers don’t want to be fooled. The internet has been around long enough now for us all to know we can be tricked (as if those magic gummy bears really make you skinny. Confession, we've tried them). Consumers want more than just quality and value for money from the brands they use, they also want values!

 

There are many reasons for this shift to authenticity, but we’re going to crown millennials as being the driving force of deep distrust of traditional advertising. A consumer study on millennials found that a mere 1% of those polled would trust a company because of advertising and the younger generations aren’t any more trusting (we’re talking Gen Z and whatever comes next). In fact, 91% of consumers are more likely to buy from an authentic brand than from a dishonest brand – So there’s your proof in the pudding!

 

How can you help increase your authenticity? Here’s how:

 

Build relationships with customers and prospects.

Be consistent with your branding and messaging.

Engage customers and prospects in conversation.

Have values and stay true to those values.

Be honest and transparent.

 

The good news? These can all be done, relatively cheap – using social media!

 

Goodluck Kings and Queens, go slay.